Outside can mean a lot of things to different people. To me personally when I took this gig, it meant a walk in the park. Outside was having trouble reaching the audience that thought you needed to be a professional downhill skier to read their content.

I consulted for their creative and sales teams on messaging needs and collaborated on an entirely new GTM strategy.

Since the relaunch, I’ve helped them execute hundreds of sales materials that are used for clients, designed new microsites to sweeten pitch deals, and even helped execute a couple of outdoor events.